Understanding what matters to you
Before thinking about style or composition, we listen to the story behind the portrait. We consider the likeness, atmosphere and feeling you hope the finished work will carry.
PAINT FOR HEART
Our Team
Paint For Heart began with a shared belief: art can hold the people, pets and memories we never want to lose.
Our team brings together artistic judgment, auction-house experience, thoughtful technology and attentive service. We each come from a different background, but we’re here for the same reason—to help something deeply personal become a work of art that feels true to you.
How we care for each commission
Finding the right artistic direction
We help connect your story with the artist tier and visual approach that fit it best. From reviewing references to sharing progress, we want every step to feel clear and thoughtfully considered.
Using technology with care
For Emerging and Established commissions, we may use the OpenAI API to help prepare an AI-assisted direction Preview; the finished portrait is painted entirely by the artist. Master commissions do not use AI, and the creative idea is agreed before painting begins.
Founder
Zongqi Zheng (Evan)
For Evan, every commission begins with understanding what the person behind it hopes to preserve.
His experience in international e-commerce, design management and global logistics helps bring care and structure to the journey from a personal memory to a finished artwork. He guides the overall PFH experience so that artistic decisions, communication and delivery continue to serve the story at the heart of the portrait.
Co-founder
Shirley Zhang (Biya Zhang)
Shirley helps make every conversation with PFH feel warm, clear and considered.
With experience in senior advertising and brand communication roles, she pays close attention to how people feel before, during and after a commission. Her work helps ensure that the care placed into the artwork can also be felt in every message and update along the way.
Co-founder · Auction House & Supply Chain
Anya He
As an auction-house heir and licensed auction professional, Anya brings a lifelong understanding of how artworks are presented, documented, cared for and delivered.
She helps PFH approach original art and commissioned work with the attention each piece deserves—from provenance and presentation to packing and the journey to its new home. Her perspective connects the warmth of choosing art with the confidence of a considered collecting experience.
Co-founder · Art Advisor
Feng Yan
Feng Yan helps the team see beyond likeness alone and consider the atmosphere, cultural context and quieter emotions that give a work lasting presence.
As an internationally known curator and brand-art advisor, he brings an experienced eye to moments where memory, affection and personal taste need to come together with care. His guidance helps PFH protect what matters most in the story behind each work.
AI Art Advisor
Yang Liu
Yang Liu brings an artist’s understanding of composition, atmosphere and visual storytelling to the early direction of Emerging and Established commissions.
As an internationally award-winning artist, he advises on how an idea may be explored through an AI-assisted direction Preview. The Preview helps communicate a possible direction; the finished artwork is created by the selected artist. Master commissions do not use AI.
Begin a commission
Tell us about the person, pet or moment you’d love to keep close.
You don’t need to have every artistic detail worked out before getting in touch. Share what matters to you, and we’ll help you understand the available portrait options and take the next step with care.